Business Development & Marketing Blog Posts

Marketing Partner Forum Wrap-up: Law Firms’ Marketing & Business Development Efforts Face Pressure, Even as Importance Grows

RANCHO PALOS VERDES, CALIF.—Law firms’ marketing and business development efforts are becoming more important in today’s competitive legal marketplace even as pressure mount for these…

Gregg Wirth January 27, 2015

Marketing Partner Forum Keynote Presentation: Predictive Analytics a ‘Holy Grail’ for Law Firm Marketing

RANCHO PALOS VERDES, CALIF.—Prediction may be the most valuable tool for a marketing team, giving a firm the power to influence its own future by…

Eric Siegel January 22, 2015

Marketing Partner Forum Preview: Collaboration within Firms is Vital

In today’s crowded and hyper-competitive legal landscape, it may be more important than ever to establish and promote a brand that breaks through the noise…

Gregg Wirth January 15, 2015

Law Firm Report Holds Several Urgent Wake-Up Calls for Industry

Another important early report on law firm financial performance is out: The 2015 Report on the State of the Legal Market, produced by Georgetown Law…

Ralph Baxter January 14, 2015

Creating Clients from Scratch

My favorite moniker for today’s changing legal environment was coined by my colleague David Curle when he dubbed it "The Betty Crocker Era in Legal…

Bill Josten December 17, 2014

Advisory Suggests Pace of Change is Impacting Law Firms’ Bottom Line Now

I just read the most recent, and excellent, Client Advisory published by Hildebrandt Consulting LLC and Citibank. It contains several observations suggesting that the trends…

Ralph Baxter December 16, 2014

Not Everything Is Going to Change

Most discussion of the future of law (including my blog posts) focuses on how different things will be. That’s appropriate. We need to understand the…

Ralph Baxter December 11, 2014

Video: Firms Need to Inspire Next Generation of Leaders, Says Husch Blackwell’s Watson

Maurice Watson, Chairman of Husch Blackwell, discusses his panel on law firm leadership at the 19th Annual Thomson Reuters Law Firm Leaders Forum, describing how his…

Maurice Watson December 10, 2014

Video: Creating an Innovative Environment is Vital for Law Firms, Says Shearman & Sterling’s Johnsen

Kenneth Johnsen, COO & CFO of Shearman & Sterling LLP, discusses his panel on fostering innovations at law firms at the 13th Annual Thomson Reuters…

Kenneth Johnsen November 05, 2014

The Best of Times… The Worst of Times

The current legal landscape presents stark contrasts—it is at once the best of times and the worst of times, as Dickens would have put it.…

Ralph Baxter November 05, 2014

Video: Firms Can Benefit from Metrics & Profitability Measurement Tools, Says Buckley Sandler’s Connor

Jeffrey Connor, CFO of Buckley Sandler LLP, chats with Ralph Baxter, LEI Chairman, about his panel on new law firm metrics and how law firms…

Jeffrey Connor October 31, 2014

‘A Bright New World Lies Ahead’ for Law and its Practitioners

This is my first substantive blog. Not just for Thomson Reuters’ Legal Executive Institute, but ever. I spent the last 40 years in the delivery…

Ralph Baxter October 29, 2014