Business Development & Marketing Blog Posts

Marketing Partner Forum: Marketing Strategy Crucial to Continued Law Firm Growth, Yet Sometimes Struggles for Recognition

KEY BISCAYNE, Fla. — Today’s legal environment offers a lot of competitive challenges, yet law firms willing to address these challenges can gain tremendous advantage…

Gregg Wirth January 23, 2020

The 28th Annual Marketing Partner Forum

In January 2021, Marketing Partner Forum returns to The Ritz-Carlton, Laguna Niguel in Dana Point, CA for three days of rigorous education and professional networking…

Legal Executive Institute January 23, 2020

Opportunity Knocks: Balancing Knowledge-Sharing Needs with Security Requirements

When a client hires a law firm, there is an expectation that the firm will leverage its collective knowledge for the benefit of the client.…

Gwyn McAlpine January 21, 2020

UPFRONT & PERSONAL: “Doing Good and Doing Well Are Both Possible” — Speaking with Hilary Dessouky, General Counsel at Patagonia

We continue our monthly feature, “Upfront & Personal”, a column created by Rose Ors that brings “the person behind the title” to the forefront in…

Rose D. Ors January 21, 2020

2020 Acritas Global Elite Brand Index Show Increasing Global Commitment of Top Firms

The just-released annual Acritas 2020 Global Elite Brand Index underscores how clients’ needs have become increasingly global over the last decade and how top law…

Legal Executive Institute January 21, 2020

Trends in the Lateral Partner Recruiting Market

Given all the changes in the legal market, one might assume that the lateral partner market would also be caught up in some level of…

Toby Brown January 15, 2020

Intersect 2020: Lessons from a Law Firm Pricing Master Class

MIAMI — Last week I was fortunate enough to attend the 6th annual meeting of the True Value Partnering Institute, which kicked off with an…

Bill Josten January 13, 2020

General Counsel Q&A: Legal Departments Should Be Proactive, Not Reactive, says Phyllis Wallitt of Priceline.com LLC

Phyllis Wallitt, Senior Vice President & General Counsel of Priceline.com LLC, recently spoke with Thomson Reuters’ Practical Law The Journal: Transactions & Business (PLJ) about…

Legal Executive Institute January 08, 2020

CURIOUS MINDS: “Success Is Bringing People Along” — A Conversation with Jason Barnwell, Assistant GC at Microsoft

We continue our monthly column, “Curious Minds”, created by Rose Ors to tap into the minds of legal innovators, disrupters, and out-of-the-box thinkers to learn…

Rose D. Ors January 06, 2020

Downfall of the “Up-Market” Strategy

“I am sorry, but your services are focused on very standardized low-value work, and our strategy is to move up-market.” As a legal tech salesman,…

Anders Spile December 18, 2019

Law Firms Feeling Headaches from Outside Counsel Guidelines, Struggling to Comply, Report Says

For law firms and their clients, Outside Counsel Guidelines (OCGs) are simply a fact of life. More than 80% of corporations reported they use some…

Bill Josten December 17, 2019

Securing Your Practice’s Future: Your Future Depends on Developing New Business

Every law firm is unique, but many of them share the same struggles, such as how to bring on new clients or develop new business…

Mark Haddad December 16, 2019