Branding

Sparking a Strategic Conversation: Thomson Reuters Regional Law Firm Brand Indexes 2021

This webinar takes the brand conversation to the next level: understanding how a firm’s brand positioning is one of the most important strategic metrics firms…

Legal Executive Institute March 19, 2021

Clients turned to trusted law firms last year, shows Acritas’ 2021 Global Elite Brand Index

The global pandemic that continues to disrupt worldwide business and the legal industry brought into sharp focus the importance for clients to be able to…

Thomson Reuters Institute January 26, 2021

State of the UK Legal Market: Challenges Emerge to Growth & Sustainability

Over the past couple of years, the legal market in the United Kingdom has shown a pretty good track record of growth, with revenues up…

Thomson Reuters Institute March 09, 2020

2020 Acritas Global Elite Brand Index Show Increasing Global Commitment of Top Firms

The just-released annual Acritas 2020 Global Elite Brand Index underscores how clients’ needs have become increasingly global over the last decade and how top law…

Thomson Reuters Institute January 21, 2020

Next Gen Leadership: Advancing Lawyers of Color Launches Video Series with Paula Edgar (Part 3)

Paula Edgar, Partner at Inclusion Strategy Solutions LLC, provides innovative and strategic solutions for organizational diversity efforts, intercultural competence initiatives, sexual harassment prevention, and EEO…

Thomson Reuters Institute October 23, 2019

Acritas ALSP Brand Index 2019: Acquisitions Lead to Huge Brand Gains for EY Law & Elevate

A new leader emerged in Acritas’ 3rd Annual Global Alternative Legal Service Providers (ALSPs) Brand Index as EY Law surpassed PwC to gain the top…

Gregg Wirth October 16, 2019

Next Gen Leadership: Advancing Lawyers of Color Launches Video Series with Paula Edgar (Part 2)

Paula Edgar, Partner at Inclusion Strategy Solutions LLC, provides innovative and strategic solutions for organizational diversity efforts, intercultural competence initiatives, sexual harassment prevention, and EEO…

Next Gen Leadership: Advancing Lawyers of Color September 24, 2019

Yes, Your Law Firm’s Brand Has an Impact on the Bottom Line

Marketers have long-understood the connection between brand strategy and an organization’s financial standing. Now with the release of the Acritas Global Elite Law Firm Brand Index,…

Haile Arrindell April 02, 2019

Branding Growing More Important in Hyper-Competitive Legal Space, New Acritas Surveys Show

Branding — the cementing of an image of quality, specialization and price point into the minds of clients — is becoming of the utmost importance…

Gregg Wirth October 22, 2018