Recently, the Legal Executive Institute’s Next Gen Leadership: Advancing Lawyers of Color initiative released its second white paper, titled 5 Marketing Strategies for Attorneys of Color in Big Law, by Ann Jenrette-Thomas, Chief Diversity & Inclusion Officer at Stinson LLP.
In a new podcast announcing the white paper, Natalie Runyon, Director of Enterprise Content for Thomson Reuters, speaks with Jenrette-Thomas about the white paper and what was behind its creation.
In addition, the pair discusses why attorneys of color typically generate business differently from traditional business development methods and why it is important for firm leadership and marketing teams to invest in these approaches.
Download for free the new white paper, 5 Marketing Strategies for Attorneys of Color in Big Law here.
Finally, Jenrette-Thomas talks about how law firms should be making investments in future black male partners, given the amount of media attention the topic recently has received within the legal industry.