This webinar takes the brand conversation to the next level: understanding how a firm’s brand positioning is one of the most important strategic metrics firms can track to ensure they meet their business goals.
The Brand Indexes were designed to track how strongly law firms are positioned in the minds of buyers—which firms’ buyers are thinking of, favorable towards, and considering for their high-value work. In 2020, we saw a shakeup of regional market leaders as client needs evolved at record pace. The US, Canada, UK and Mainland Europe regional Indexes highlight the unique drivers within each market that influence the way a firm drives growth at the local level.
Join us for a discussion among our subject matter experts on these differences across markets and how a data-driven approach to building and measuring brand positioning is crucial in guiding a firm’s overall strategy for growth.
The discussion will cover:
- Key trends recognized in the US, Europe, Canada and the UK markets in the last 12 months
- What firms should listen to as they look to support clients through the 12 months ahead
- And how to incorporate brand measurement as firms build towards a truly data-driven strategy