Safe Harbor: Law Firm Marketing & Business Development Strategy in the Current Climate A Law Firm Marketing Leadership Webinar

Event Details

Apr 08, 2020

12:30PM-1:30PM EDT

Remote

Complimentary (Law Firm Attendees)

As law firms grapple with the short- and long-term ramifications of the current socioeconomic landscape, marketing and business development leaders find themselves at a proverbial crossroads.

This April, the Thomson Reuters Institute is pleased to announce the opening act of a three-part webinar series designed for marketing and business development executives. Leveraging exclusive Thomson Reuters industry data, our presenters will address the critical role their teams play in helping firms stay the course throughout the calendar year.

Register today and engage a distinguished international panel of industry peers.

Interested in attending future sessions? Sign up through the links below.

Bold Frontiers: Bolstering Client Relations Amidst Change – May 7, 2020

Ad Astra: Maximizing Marketing & Business Development Skills in Top Performers – June 11, 2020

 

Why You Should Attend

  • This webinar offers practical guidance for law firm marketing executives and business development leaders
  • Our presenters will share how each is driving strategic clarity in a high-stakes business environment
  • Presenters will gain valuable knowledge of exclusive Peer Monitor data and Acritas insights on key industry trends and developments

    Who Should Attend

  • Law Firm Chief Marketing Officers
  • Senior Business Development Personnel
  • Business Development Partners
  • Client Relationship Partners
  • Chief Strategy Officers
  • Event Co-Chairs

    Steve Blundell

    Head of Acritas Advisors, Thomson Reuters

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    Jean-Michel Beeching

    Marketing & Business Development Director, Eversheds Sutherland

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    Bill Josten

    Strategic Content Manager
    Thomson Reuters Legal Executive Institute

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    Jeanne Hammerstrom

    Chief Marketing Officer, Benesch, Friedlander, Coplan & Aronoff LLP

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    Maggie T. Watkins

    Senior Client Services Director, Womble Bond Dickinson

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    Event Details

    Wednesday, Apr 08

    12:30 PM EDT
    Safe Harbor: Law Firm Marketing & Business Development Strategy in the Current Climate

    It goes without saying that in times of economic uncertainty, many businesses turn toward cost-cutting measures to ride out the proverbial storm. Whether in the hospitality, travel, or manufacturing sectors, the impact of such thinking is well documented. Yet, when it comes to legal services, opportunities abound. Research into law firm financial performance suggests that firms who invest in marketing and business development efforts consistently perform better at winning an increasing share of demand for legal services, which at a time of economic downturn, is even more challenging and important. This webinar engages a distinguished panel of law firm marketing leaders to discuss how each is deploying their respective budgets against an annual strategic vision. How are firms succeeding in the current climate? Is the recent surge in legal work a short- or long-term windfall?

    Moderator:
    Steve BlundellHead of Acritas Advisors, Acritas

    Presenters:
    Jean-Michel Beeching, Marketing & Business Development Director, Eversheds Sutherland
    Jeanne HammerstromChief Marketing Officer, Benesch, Friedlander, Coplan & Aronoff LLP
    William JostenManager, Enterprise Content – Legal, Thomson Reuters
    Maggie Watkins, Senior Client Services Director, Womble Bond Dickinson (US) LLP

    1:30 PM EDT
    Conclusion

    Accreditation

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