Paradigm Shift: Leveraging a Sector-Based Approach to Client Service A Law Firm Leadership Webinar

Event Details

Jun 04, 2020

11:00AM-12:00PM ET

Remote

Complimentary

Despite persistent advice from corporate counsel to “better understand” their market(s) and business, many outside counsel fall short in providing in depth, industry focused knowledge expected of trusted advisors. Indeed, as recent Acritas Stellar Performance research attests, firms who remain tethered to siloed or more vertically-inclined practice group models lose significant amounts of revenue to their more agile—and collaborative—peers. This presentation explores the nascent and increasingly popular approach of sector-specific client service in law firms today. What does a successful sector-focused strategy look like from an organizational, operational and marketing perspective? How can sectors help firms assess risks as clients emerge from the current crisis? What are the key performance indicators that help firms measure ROI and new business opportunities based upon this approach?

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Why You Should Attend

  • This webinar offers strategic guidance on sector-based business growth and transformation
  • Our presenters leverage decades of industry experience as part of a comprehensive, practical conversation from a diverse panel of firms
  • Attendees will gain valuable insight courtesy of exclusive Peer Monitor and Acritas insights on the global legal industry

    Who Should Attend

  • Law Firm Executive Committee Members
  • Chief Marketing Officers
  • Senior Business Development Personnel
  • Practice Management Leaders
  • Client Relationship Partners
  • Chief Strategy Officers
  • Event Co-Chairs

    Steve Blundell

    Head of Acritas Advisors, Thomson Reuters

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    Alyssa Auberger

    Partner and Global Chair, Consumer Goods & Retail Industry Group, Baker McKenzie

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    Ranjit Dhillon

    Head of Marketing & Business Development - Practice Groups & Sectors, DLA Piper

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    David Johnson

    Acritas Account Director, Thomson Reuters

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    Erin Corbin Meszaros

    Chief Business Development & Client Service Officer, Eversheds Sutherland (US) LLP

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    Event Details

    Thursday, Jun 04

    11:00 AM EDT
    Paradigm Shift: Leveraging a Sector-Based Approach to Client Service

    Despite persistent advice from corporate counsel to “better understand” their market(s) and business, many outside counsel fall short in providing in depth, industry focused knowledge expected of trusted advisors. Indeed, as recent Acritas Stellar Performance research attests, firms who remain tethered to siloed or more vertically-inclined practice group models lose significant amounts of revenue to their more agile—and collaborative—peers. This presentation explores the nascent and increasingly popular approach of sector-specific client service in law firms today. What does a successful sector-focused strategy look like from an organizational, operational and marketing perspective? How can sectors help firms assess risks as clients emerge from the current crisis? What are the key performance indicators that help firms measure ROI and new business opportunities based upon this approach?

    Moderator:
    Steve Blundell, Head of Acritas Advisors, Thomson Reuters

    Panelists:
    Alyssa Auberger, Partner and Global Chair, Consumer Goods & Retail Industry Group, Baker McKenzie
    Ranjit Dhillon, Head of Marketing & Business Development – Practice Groups & Sectors, DLA Piper
    David Johnson, Account Director, Thomson Reuters
    Erin Corbin Meszaros, Chief Business Development & Client Service Officer, Eversheds Sutherland (US) LLP

    12:00 PM EDT
    Conclusion

    Accreditation

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