Corporate Activism in a Global Pandemic How and Why Companies & Organizations are Ramping Up Sociopolitical Messaging

Event Details

Oct 08, 2020

1:00PM-2:00PM EDT

Remote

Complimentary

Cognizant of the powerful forces shaping public discourse, the Thomson Reuters Institute is pleased to produce a summer-long thought leadership spotlight on race relations, ideological division, and law enforcement reform during a seminal moment in modern society. Our aim is to bring together perspectives from key influencers and power brokers from the academic, practitioner, and regulatory quarters for a series of cordial and earnest dialogues around social upheaval and transformation.

Increasingly today, a long list of prominent brands, companies and organizations–including professional sports leagues–have made headlines and generated social media chatter over their active social advocacy and social awareness position(s). Such actions, however noble or well-intentioned, have yielded polarized responses among customers, employees, and investors and added heightened significance to corporate citizenship in our current climate. This webinar examines the factors and influences many organizations consider before sharing their message with the market. Key discussion points include:

  • The impact of political tribalism, social unrest, and the global pandemic on corporate strategy
  • Defining and understanding corporate sociopolitical activism
  • Does a company’s social or political view impact or influence consumers patronage or brand loyalty?
  • Anticipating liabilities and preparing responses to both internal and external reaction to corporate or sociopolitical activism
  • Measuring the financial and reputational impact of sociopolitical advocacy and how achieving success for one measure may not equate to success for the other

Save the date! Online registration now available.

Why You Should Attend

  • As one of the world’s most ethical companies, Thomson Reuters considers it an honor and privilege to host this timely and earnest dialogue on sociopolitical change
  • Our veteran panel offers an elective and formidable blend of leadership expertise in the realm of corporate strategy and communications
  • Participants are invited to submit questions and engage our presenters throughout the conversation

    Who Should Attend

  • Corporate & law firm counsel
  • Corporate strategy officers
  • Corporate executives
  • Corporate communications and PR executives
  • Event Co-Chairs

    Yashoda Bhagwat Rana

    Assistant Professor, Marketing, Neeley School of Business, Texas Christian University

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    Melissa Harris

    CEO, M. Harris & Co.

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    Scott Shepard

    Fellow and Deputy Director, Free Enterprise Project, National Center for Public Policy Research

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    Alison Taylor

    Executive Director, Ethical Systems

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    Adam Winkler

    Professor of Law, School of Law, UCLA

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    Event Details

    Thursday, Oct 08

    1:00 PM EDT
    Corporate Activism in a Global Pandemic: How and Why Companies & Organizations are Ramping Up Sociopolitical Messaging

    Increasingly today, a long list of prominent brands, companies and organizations–including professional sports leagues–have made headlines and generated social media chatter over their active social advocacy and social awareness position(s). Such actions, however noble or well-intended, have yielded polarized responses among customers, employees, and investors and added heightened significance to corporate citizenship in our current climate. This webinar examines the myriad factors and influences many organizations consider before sharing their sociopolitical views with the market. Key discussion points include:

    • The impact of political tribalism, social unrest, and the global pandemic on corporate strategy
    • Defining and understanding corporate sociopolitical activism
    • Does a company’s social or political view impact or influence consumers patronage or brand loyalty?
    • Anticipating liabilities and preparing responses to both internal and external reaction to corporate or sociopolitical activism
    • Measuring the financial and reputational impact of sociopolitical advocacy and how achieving success for one measure may not equate to success for the other

    Panelists:
    Yashoda Bhagwat Rana, Assistant Professor, Marketing, Neeley School of Business, Texas Christian University
    Melissa Harris, Founder & Chief Executive Officer, M. Harris & Co.
    Scott Shepard, Fellow and Deputy Director, Free Enterprise Project, National Center for Public Policy Research
    Alison Taylor, Executive Director, Ethical Systems
    Adam Winkler, Professor of Law, School of Law, UCLA

    2:00 PM EDT
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