Ad Astra: Maximizing Marketing & Business Development Skills in Top Performers A Law Firm Marketing Leadership Webinar

Event Details

Jun 11, 2020

12:00PM-1:00PM EDT


Complimentary (Law Firm Attendees)

As law firms grapple with the short- and long-term ramifications of the current socioeconomic landscape, marketing and business development leaders find themselves at a proverbial crossroads.

This June, the Thomson Reuters Institute is pleased to announce the final act of a three-part webinar series designed for marketing and business development executives. Leveraging exclusive Thomson Reuters industry data, our presenters will address the critical role their teams play in helping firms stay the course throughout the calendar year.

Save the date and join the discussion with a distinguished international panel of peers.

Why You Should Attend

  • This webinar offers practical guidance for law firm marketing executives and business development leaders
  • Our presenters will share how each is driving strategic clarity in a high-stakes business environment
  • Presenters will gain valuable knowledge of exclusive Peer Monitor data and Acritas insights on key industry trends and developments

    Who Should Attend

  • Law Firm Chief Marketing Officers
  • Senior Business Development Personnel
  • Business Development Partners
  • Client Relationship Partners
  • Chief Strategy Officers
  • Event Co-Chairs

    Silvia Coulter

    Co-Founding Principal, LawVision Group LLC

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    Theresa DeLoach

    Director of Business Development, Goodwin Procter LLP

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    Jen Dezso

    Vice President, Acritas US Inc.

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    Ian Gray

    Executive Partner and Chairman, Eversheds Sutherland Europe

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    Judith McKay

    Chief Client and Innovation Officer, McCarthy Tétrault LLP

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    Jami Wintz McKeon

    Chair of the Firm, Morgan Lewis & Bockius LLP

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    Event Details

    Thursday, Jun 11

    12:00 PM EDT
    Ad Astra: Maximizing Marketing & Business Development Skills in Top Performers

    With market competition and the battle for talent showing no signs of abatement, the ability of law firm leaders to coach and support enterprise-wide business development behaviors is of paramount import. Indeed, as recent Acritas research suggests, when firms succeed at fostering the business development prowess of their top performers, the benefits, for both client and firm, are manifold. This presentation offers new, timely guidance on helping cultivate or refine business development skills in both rising and established stars. Our presenters will discuss how best to foster cross-selling or collaborative instincts, how to nurture and maximize “soft skills”, how to maximize the potential of all-star teams, and where clients can directly contribute to professional growth.

    Silvia Coulter, Principal, LawVision 

    Theresa DeLoach, Director of Business Development, Goodwin Procter LLP
    Jen Deszo, Vice President, Acritas US, Thomson Reuters
    Ian Gray, Executive Partner and Chairman, Eversheds Sutherland Europe
    Judith McKayChief Client and Innovation Officer, McCarthy Tetrault LLP
    Jami McKeon, Chair of the Firm, Morgan Lewis & Bockius LLP 

    1:00 PM EDT


    Sponsors of This Event