Einstein’s Theory of Business Development

Topics: Business Development & Marketing Blog Posts, Client Relations, Corporate Legal, Law Firms, Midsize Law Firms Reports & White Papers, Thomson Reuters

The connection between energy and matter is a fascinating subject to explore. While it generally sounds like the stuff of science fiction, I have uncovered the secret to how it applies to our own special universe of law firms. My inquiry began by going to the source.


Since the physical laws of nature and business do not apply to law firms, they needed an explanation that would work for them.


While conducting painstaking research into previously unknown aspects of Albert Einstein’s past, I was astonished to learn that he had been commissioned by a consortium of law firms to come up with a system for generating revenue. Their reasoning for hiring Einstein? Since the physical laws of nature and business do not apply to law firms, they needed an explanation that would work for them.

We all know about his Special Theory of Relativity, E = mc2. Little, however, is known about the groundbreaking corollary to this law, known as the “Really Special Theory of Business Development,” which is represented as M = ec2, wherein:

  • M = Matter(s)
  • E = Energy
  • C = Speed of action
  • 2 = Number of people working together to generate matter(s)

At the end of the day, all that matters are matters. Brilliant lawyers with few clients are nowhere near as valuable as those who can achieve the alchemy of turning business development energy into physical manifestations like client files and large checks. We will now see how Einstein’s Really Special Theory of Business Development applies in the dimension of law firms.

You can download the full Einsteins Theory of Business Development white paper here.

This white paper was written by David H. Freeman, J.D.