Maggie T. Watkins
Senior Client Services Director, Womble Bond Dickinson
Maggie T. Watkins is the Senior Client Services Director at Womble Bond Dickinson, an AMLAW 100 global law firm. With more than 20 years of professional services marketing expertise, Watkins is highly regarded as a marketing thought leader whose strategic and innovative approaches garner exceptional results.
In her role at Womble, she works with the attorneys in the three west coast offices to help them provide high-quality services to their clients, identify new business development opportunities, and increase the visibility/brand in California through public relations, social media, and community relations.
She has served as Chief Business Development & Marketing Officer for 4 large law firms, CMO of a global publicly traded expert services and consulting firm, President and CEO of an international law firm association, and has worked at the executive level at several accounting firms.
She is known as an upbeat, energetic and polished communicator and leader, with a collaborative style. Her passion is customer service, having developed one of the legal industries first client feedback programs. She has implemented this program in all firms/companies where she has worked, using it to spot service issues, amplify the voice of the customer, and identify cross-selling opportunities. Additionally, she enjoys training and coaching the professionals to help them develop new business and achieve their business strategic goals.
Watkins is recognized for her leadership skills having served as the past chair of the international Legal Marketing Association (LMA), and the national Association of Accounting Marketing (AAM). She is a regular speaker at industry conferences and seminars. She is also very active in the communities in which she works, having served on over 30 not-for-profit boards, including Susan G. Komen, Alzheimer’s Association, (chapter chair), Girl Scouts of the USA, Project Concern International, and Leadership California, to name a few.