Chief Marketing Officer, Sterne, Kessler, Goldstein & Fox PLLC
John Sterling has over 25 years of experience in the areas of marketing and strategic management. At Sterne Kessler he is responsible for marketing, communications, business development, client relations, and business strategy for the firm and its practices. He leads a team of marketing and communications professionals focused on extending the firm's visibility and recognition as thought leaders in IP law. John also leads a team of client relations professionals focused on delivering maximum value to the firm's clients.
John brings extensive law firm strategy and marketing experience to the firm along with a background helping corporations with strategic planning, marketing planning and market research. That experience includes strategic management, market research, and market planning assignments for dozens of law firms and/or their respective practice groups. He is the author of two books on law firm strategic planning and strategy implementation (via balanced scorecards).
John is the immediate past President of the Association for Strategic Planning - Chicago Chapter. He was President of the Strategic Management Association in Chicago and the Strategic Leadership Forum. He is also a Contributing Editor to Strategy & Leadership, a leading strategic management journal.
Prior to joining Sterne Kessler, John was a founding partner of Smock*Sterling Strategic Management Consultants, was a Senior Consultant with Ernst & Young's Great Lakes Strategic Management and Marketing Group, and was a Senior Policy Analyst at The University of Illinois at Chicago