Deborah Farone

Strategic Advisor and Author, Farone Advisors LLC

Deborah Farone has had the unique opportunity to play a role in developing the best practices in professional services marketing by working with the most respected and demanding professionals in the world. Ms. Farone is the principal of Farone Advisors LLC, a marketing strategy consultancy that advises the country’s leading law and professional service firms on their strategic planning, marketing strategy training and development. She is also known for moderating and speaking at law firm partner retreats and workshops. Ms. Farone is the author of the law firm business best-seller, “Best Practices: Law Firm Marketing and Business Development” (PLI 2019), a book based on more than 60 interviews with leading law firm leaders and marketers, general counsel, and innovators in the profession. Heidi K. Gardner, PhD, Distinguished Fellow, Harvard Law School’s Center on the Legal Profession, has called Deborah “the leading expert in law firm marketing. Not only has she studied this complex topic from the peak of the legal profession, her research into what works and what doesn’t is priceless for anyone interested in growing their business.” The book is carried by bookstores of the country’s highest ranked law schools, including Harvard, Yale and Columbia.

Over the past two decades, Ms. Farone has carved out a niche by distinguishing herself as the chief marketing officer of two of the country’s most successful law firms, Debevoise & Plimpton LLP and Cravath, Swaine & Moore LLP. In both cases, she was hired to envision, develop and oversee both firms' business development and communications departments. Ms. Farone has also served on the adjunct faculty of New York University, where she has taught courses on marketing professional services. As a recent recipient of the Legal Marketing Association's Legacy Award, in recognition of making a distinguishable mark on the profession as a whole, she feels strongly about helping others achieve their success.