Global Chief Marketing Officer, Hogan Lovells US LLP
David McClune is Global Chief Marketing Officer of Hogan Lovells. He has more than two decades of marketing and global business development experience in the legal industry, most recently serving as Chief Marketing Officer for Shearman & Sterling. While at Shearman, McClune's responsibilities included global business development, marketing, client relationship strategies, corporate and media affairs, strategic pricing, and marketing communications across 27 countries. He also played a leading role in strategy development, looking at emerging or new markets; identifying strategic 'practice gaps'; improving profitability of clients, practices and offices; lateral partner recruitment and integration; and the opening of new offices.
Prior to joining Shearman & Sterling in 2014, McClune spent 15 years at Allens Linklaters in Australia where he was Marketing Director. Earlier in his career, McClune was Global Executive Manager for public affairs at Australian Tourist Commission, where he worked on the country's Olympic bid. He was also Chief of Staff and Senior Adviser on Policy and Media to the Health Minister for the Queensland Government.