Chief Marketing Officer, Wiley Rein LLP
Alina has more than 20 years of diverse U.S. and international experience building and leading creative service-oriented marketing and business development teams, developing and executing global strategic plans, managing law firm mergers and acquisitions--from identifying prospects to due diligence, negotiations and integration-- and designing targeted and innovative brand campaigns and marketing programs. As one of the first legal industry chief strategy officers, Alina is considered to be a tactical thought leader skilled in identifying opportunities for significant ROI through new products and services, focused client outreach campaigns, and strategies linked to metrics-driven branding, business development, social media, digital marketing, public relations, and community engagement efforts. Working globally, she has managed large-scare projects, complex client engagements, and facilitated more than 200 corporate and law firm strategy retreats, public policy conferences, and business development events in the United States, Azerbaijan, Belgium, Cyprus, Georgia, Germany, Greece, Kazakhstan, Russia, Spain, South Korea, Turkey, Ukraine, and the United Kingdom. Prior to joining Wiley Rein, Alina was the Chief Strategy Officer for McKenna Long & Aldridge, where she led all merger and acquisition efforts, lateral growth strategy, marketing, business development, public relations, social media, client service and strategic efforts. Alina started her career in the legal industry as a business development director for Baker & McKenzie over 18 years ago; and has also worked in a senior business development/marketing position in Washington, DC for Pillsbury Winthrop.