Aaron Kotok

Managing Director, AdvanceLaw LLC

Aaron is the managing director and a member of the leadership team at AdvanceLaw, an outside counsel market solution for over 280 general counsel who share feedback to retain the best lawyers. Among his primary responsibilities are managing AdvanceLaw's relationships with key GC clients and law firms, growing the AdvanceLaw community of GCs, engaging the broader legal industry in AdvanceLaw's mission, and leading a number of strategic projects, including the GC Thought Leaders Experiment -- a data-based look at law firm/client relationships and outcomes.

Previously, Aaron led the legal practice at CEB (now part of Gartner), a global advisory organization serving large company GCs and in-house teams. He began his legal career as a real estate transactions attorney at Venable LLP in Washington, DC, with a focus on borrower-side commercial real estate deals, including acquisitions, sales, development, and leasing. He also spent time at Gerson Lehrman Group (GLG) helping build and manage relationships with law firms (as clients and experts) and to source expertise for law firms’ client development, competitive intelligence, primary research, testimony, and consulting needs.