Ad Astra: Maximizing Marketing & Business Development Skills in Top Performers

Topics: Business Development & Marketing Blog Posts, Law Firms, Leadership, On-Demand Webinars, Talent Development

As law firms grapple with the short- and long-term ramifications of the current socioeconomic landscape, marketing and business development leaders find themselves at a proverbial crossroads.

The Thomson Reuters Institute is pleased to present the final installment of a three-part webinar series designed for law firm marketing and business development executives.

With market competition and the battle for talent showing no signs of abatement, the ability of law firm leaders to coach and support enterprise-wide business development behaviors is of paramount import. Indeed, as recent Acritas research suggests, when firms succeed at fostering the business development prowess of their top performers, the benefits, for both client and firm, are manifold. This presentation offers new, timely guidance on helping cultivate or refine business development skills in both rising and established stars. Our presenters will discuss how best to foster cross-selling or collaborative instincts, how to nurture and maximize “soft skills”, how to maximize the potential of all-star teams, and where clients can directly contribute to professional growth.

Moderator:
Silvia Coulter, Principal, LawVision Group LLC

Panelists:
Theresa DeLoachDirector of Business Development, Goodwin Procter LLP
Jen Dezso,
Vice President, Acritas US, Thomson Reuters
Ian Gray, Executive Partner and Chairman, Eversheds Sutherland Europe
Judith McKayChief Client and Innovation Officer, McCarthy Tetrault LLP
Jami McKeonChair of the Firm, Morgan Lewis & Bockius LLP 

On-Demand Recording Now Available  |   $24.99 USD

On-demand access expires 365 days from date of purchase.

Access Now

Please consider our other law firm marketing and business development webinars:

Safe Harbor: Law Firm Marketing & Business Development Strategy in the Current Climate
Bold Frontiers: Bolstering Client Relationships Amidst Change