Linda Novosel, Chief Pricing & LPM Officer at Steptoe & Johnson LLP, discusses the crucial importance of using pricing strategies and legal project management in pricing to win client business with James Jones, Senior Fellow at the Center for the Study of the Legal Profession at Georgetown University Law Center, during the 16th Annual Law Firm COO & CFO Forum, held in New York City.
Novosel talks about her participation in the Forum’s Breakout Session Model Behavior: Winning with Pricing & Legal Project Management After 2007, and how pricing and the strategies that surround it have become much more important to law firms’ relationships with their more sophisticated clients today.
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In January 2018, Marketing Partner Forum returns to Terranea Resort in Rancho Palos Verdes, CA to celebrate its 25th anniversary. Designed for law firm partners and the industry’s senior-most marketing & business development professionals, our three day summit welcomes some of the brightest minds around for a series of workshops, breakouts, keynotes and panels set… Read more »