Zena Applebaum

Director, Professional Firm & Corporate Segments, Thomson Reuters Canada

Zena Applebaum is the Director, Professional Firm Customer Segments with Thomson Reuters in Canada. In her role, Zena has primary responsibility for voice of the client feedback, client intelligence, market and competitor performance analysis, and being #fearless. A regular speaker, writer and blogger on competitive intelligence and other change management topics in professional service firms, Zena is a data junkie who revels in the possibilities of data to connect people, places and things. Zena authored "Business Intelligence for Law Firms" published in November 2012. Zena is an adjunct professor and sessional instructor at Rutgers University and the University of Toronto iSchools. She currently serves on the SLA Board of Directors. She can be reached at @ZAppleCI.