Patrick Johansen

Senior Manager, Client Pricing & Profitability, Kobre & Kim LLP

An award-winning writer and speaker, Patrick has spent a more than a decade in law firm management, leading business development and marketing departments, driving practice management teams and studying pricing, process improvement and strategy issues.

Patrick started his law firm career in 2000, as legal marketing was beginning to accept branding as a legitimate marketing strategy. Within a few years, law firm marketing began a slow evolution towards business development. Patrick was instrumental in helping law firms embrace the bizdev paradigm, creating attorney training programs, introducing competitive intelligence and launching an advanced business development training program. To date, Patrick has trained more than 700 attorneys and conducted more than 100 attorney-coaching sessions in four Midwest law firms.

Patrick is a member of the Association of Legal Administrators (ALA), authoring several articles for its award-winning Legal Management magazine, and the Professional Pricing Society (PPS). He is a past member of the Legal Marketing Association (LMA) and served as its 2002 National Education Committee Chair. He previously served as a member of the ALA Chicago Board of Directors and the LMA Midwest Board of Directors. Patrick served on the LegalBizDev Advisory Board for Legal Project Management, Pricing and Alternative Fee Arrangements. He has been active in the Legal Sales and Service Organization (LSSO) and the International Legal Technology Association (ILTA)—which honored him with its 2013 Outstanding Member-Contributed Magazine Article.

Upcoming Events

The 26th Annual Marketing Partner Forum

Jan 23, 2019 - Dana Point, CA