Strategic Advisor and Author, Farone Advisors LLC
Deborah Farone is the principal of Farone Advisors LLC, a marketing strategy consultancy that advises the country’s leading law and professional service firms. She is also the author of the soon-to-be-published book “Best Practices: Law Firm Marketing and Business Development” (PLI Books). Ms. Farone has had the unique opportunity to play a role in developing the best practices in professional services marketing by working with the most respected and demanding professionals in the world.
Over the past two decades, Ms. Farone has carved out a niche by distinguishing herself as the chief marketing officer of two of the country’s most successful law firms, Debevoise & Plimpton LLP and Cravath, Swaine & Moore LLP. In both cases, she was hired to envision, develop and oversee both firms' business development and communications departments. Ms. Farone has also served on the adjunct faculty of New York University, where she has taught courses on marketing professional services. As a recent recipient of the Legal Marketing Association's Legacy Award, in recognition of making a distinguishable mark on the profession as a whole, she feels strongly about helping others achieve their success.