Chris Fritsch

Business Development Consultant & Founder, CLIENTSFirst Consulting

As a CRM and Data Quality Success Consultant, Chris Fritsch has helped hundreds of law firms across the country select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize return on investment. Her team of almost 100 data quality professionals helps firms clean and enhance data and maintain ongoing quality.

Research suggests that over 70% of CRM implementations may fail to meet expectations – but they don’t have to. Chris’ focus is to help firms succeed by choosing the right CRM solutions for their specific needs and implementing them in a way that provides individualized value to professionals, assistants, marketing teams and business developers.

Chris also writes and speaks nationally on topics including client relationship management, data quality, relationship intelligence, legal technology, competitive intelligence and the use of technology to enhance profitability.

In recognition of her contributions to the field of law practice management, Chris was inducted as a Fellow of the College of Law Practice Management in 2017.